Last updated: September 5, 2026
Midwest Institute (“Midwest Institute,” “we,” “us,” or “our”) operates the website located at https://www.midwestinstitute.edu (the “Site”). This Privacy Policy explains what information we collect through the Site, how we use it, and the choices you have. By using the Site, you agree to the practices described below.
Information You Provide to Us
When you fill out a form on our Site — including our Admissions Application, our “Tell Me More!” request form, our Landing Page inquiry form, or our Contact Us / Schedule a Tour / Interview form — we collect the information you enter, which may include your name, email address, phone number, mailing address, and information about your educational and career interests. This information is stored in our admissions database and is used by our admissions team to respond to your inquiry, provide information about our programs, and follow up with you about enrollment.
Information Collected Automatically
Like most websites, our Site automatically collects certain information when you visit, including your IP address, browser type, device type, pages viewed, and the site or search engine that referred you. We collect this information through cookies and similar tracking technologies, described below.
Cookies and Tracking Technologies
We use the following tools to understand how visitors use our Site and to measure and improve our advertising:
- Google Analytics and Google Tag Manager — used to measure site traffic and visitor behavior.
- Google Ads conversion tracking — used to measure the performance of our Google advertising campaigns.
- Meta (Facebook) Pixel — used to measure the performance of our Facebook and Instagram advertising and to show our ads to people likely to be interested in our programs. When you submit a form on our Site, certain information you provide (such as your email address, phone number, name, gender, city, state, ZIP code, country, or date of birth, if provided) may be shared with Meta in encrypted (hashed) form for this purpose. Meta’s use of this information is governed by Meta’s Privacy Policy.
- First-party attribution cookie — a cookie we set ourselves (lasting up to 90 days) that remembers which advertisement or search result brought you to our Site, so that our admissions team can see which campaigns are generating inquiries.
- Cloudflare Turnstile — used on our forms to help prevent spam and automated abuse. Turnstile does not use tracking cookies for advertising purposes.
A banner on our Site lets you know about this use of cookies. You can control cookies through your browser settings, including blocking or deleting them, though doing so may affect how the Site functions. You can also opt out of interest-based advertising through the Digital Advertising Alliance, the Meta Ad Preferences page, or the Google Analytics Opt-out Browser Add-on.
How We Use Your Information
We use the information we collect to respond to your inquiries about our programs, process applications for enrollment, communicate with you about admissions, financial aid, and campus events, measure and improve our website and advertising, and comply with our legal and accreditation obligations.
How We Share Information
We do not sell your personal information. We share information with the service providers described in this policy (such as Google and Meta, for analytics and advertising purposes) and with our admissions and financial aid staff. We may also disclose information if required by law or to protect the rights, safety, or property of Midwest Institute or others.
Children’s Privacy
Our Site is intended for prospective students, their families, and other adults, and is not directed to children under 13. We do not knowingly collect personal information from children under 13.
Your Rights and Choices
You may contact us at any time to ask what information we have collected about you, to request a correction, or to ask that we delete it, using the contact information below. Depending on your state of residence, you may have additional rights under laws such as the California Consumer Privacy Act.
Data Security
We use reasonable administrative and technical safeguards to protect the information we collect. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent revision. We encourage you to review this page periodically.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us:
Midwest Institute
North Campus
4260 Shoreline Drive
St. Louis, MO 63045
Phone: 314.344.4440
Toll-Free: 800.695.5550
